Media technologies provide a a comprehensive portfolio of platforms for people who do buiness to engage with consumers in new ways. Out of virtual reality operative simulators utilized in medical associations, to , the burkha video services that make it feasible to watch the best free unlimited cloud storage most current blockbuster movie at home, marketing technology may help businesses reach their customers on the whole new level.

In contrast to traditional media including printed ebooks, newspapers and magazines which utilizes analog broadcasting models, new multimedia uses digital computer technology meant for distribution. Types of new advertising include the Internet, websites, computer system multimedia, video video games and Blu-ray disks. It also includes digitized and converged forms of traditional media including television courses, feature videos and music CDs.

Although the term new media has become associated with cyberculture, scholars own argued that it must be more accurate to consider it as a broad term to describe ethnic objects apply digital computer technology for distribution and display. They have also highlighted the positive interpersonal implications of recent media.

Also to allowing people to communicate with each other around the world, new media can create a good sense of community and a feeling of belonging for those who share prevalent interests through blogs, message boards and the differences. This is especially true with the rise of online communities including Facebook and Twitter. It is suggested which the potential for these kinds of communities and the ability to connect with people from worldwide has the capacity to change the nature of society.